Recently I have hit a road block, a major one. I can't find business executives !! Now that IT jobs are back, people seem to prefer a job in the call center than of a business executive in a startup (thought the perks through commission are much much higher !! ). This is where I realized, I was doing a grave mistake. With the initial few clients coming from word of mouth publicity, I haven't really given full attention to structuring the company based on the clients.
As a services startup in power industry, potentially everyone is a client. Anyone who needs electricity for next 25yrs is a client. But whom do I want to concentrate on? Should I try to tap the consumer market directly or start with the bigger clients? The ironic situation would be that the bigger clients who could afford solar solutions might not prefer a startup,and the individual consumer who would cannot afford.
With this problem in mind, I set out to structure the company. To decide on the divisions and market I'll be overseeing and those I'll delegate. To choose the regions served in 1st stage and when the planned branches should start. What would be the guidelines for targets assigned to the executives working part time and those for full time.
brb with answers :-)
Monday, July 19, 2010
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